Max Schaffer
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I'm an obsessive creator & designer managing passionate people to turn wild ideas into real-world products.

 

Wavelength + Resonator

Total audiovisual immersion.

No gear required.

 
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Imagine you could light up an entire city on cue and turn it into one collective speaker, without buying any lights, cables, amps, or gear. We created Wavelength to make this seemingly insane dream possible. All you need is your laptop, some creativity, and an audience.

Wavelength is an accessible design & performance platform that perfectly syncs mobile devices together over cellular and wifi to create immersive live experiences. It gives artists the ability to create incredible audiovisual spectacles in any space, on any budget, and creates performance possibilities on unprecedentedly massive scales.

Live design on a truly massive scale

 
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Total Creative Device Control

Screen Color
Image
Video
Audio
Vibration
Camera+Filters
Visual Vote
Webpages
Tempo Sync
Flashlight
GIF
360 Video
Live MIDI Synth
App Switching
Webpages
Twitter Poll
Location Triggers
Timeline Cueing
 
 

A Platform for Pros & Consumers Alike

Resonator was designed to be both approachable & intuitive for brand new creators as well as deeply featured and scalable for professional production designers ready to take it to stage. User testing & feedback has always been the most important part of our entire design process, and for version 2.0 our community led us to land in-between a consumer media editing software and a professional lighting console. The end result is a design & performance process exponentially smoother and more flexible than any other live tool on the market.

 
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Please don't silence your cell phones

 

I co-founded the app with my long-time friend Aditya Sawhney and raised full funding while in college. We started by working in the Highline Park using free Google wifi, and built to to having our own office & team. As artists ourselves, we wanted to create a platform that would empower more people to express themselves in totally new and exciting ways. Our first users were viscerally excited about taking control of their own devices--a concept of creative ownership they'd never experienced before. Performers had been fighting a losing battle to silence cell phones since their invention, and Wavelength gave them the power to turn these apparent distractions into invaluable artistic tools & instruments.

Collaborators, users, and beta-testers include: Madame Gandhi, Adam Gopnik, Lincoln Center, Symphony Space, CSU Fullerton, U Buffalo, Instant Fantasy, Fandor, American Opera Project, Lesbians Who Tech, Real Hospitality Group, the Warriors & Kings, numerous Broadway production houses, and many others.

 
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Sue's Tech Kitchen

A food-tech wonderland where science rules & kids run the show

 
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3D printers + liquid nitrogen = delicious

Inspiring kids to embrace science & technology and think creatively with new innovations, Sue's is a pop-up experience that aims to turn picky eaters into adventurous makers through the power of snacks. Kids & families can turn custom 3D models into chocolate, print complex pancake shapes straight to the griddle, and instantly deep-freeze tasty snacks with liquid nitrogen. And when they're not eating, kids & families can play in Sue's universes-- there's infinite mirror rooms, full dome projection chambers, interactive dining tables, virtual reality cubes, and even challenge zones for coding robots using gumballs.

I directed design of Sue's while VP of Product at Zuckerberg Media and ran the build team. The inaugural pop-up stop was at the Tomorrow Building in Chattanooga, TE and the second at Cornell Tech on Roosevelt Island in New York. More stops for Sue's are currently planned across the USA.

The fruit drum was designed to be a super engaging first experience for kids walking into Sue's. I wanted to inspire everyone arriving to look at food differently right off the bat and immediately set the core theme: Thinking creatively with everything at your dinner table.

The drum uses capacitive touch through connections to the apples to trigger a series of sounds. No ground connection is required and the entire computing and audio system lives inside the instrument. It was built in my family's backyard with the amazing talented and aptly-named carpenter Forrest Wood.

Go ahead, play with your food

 
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Terrible Lights

Building affordable tools for performers from the discomfort of my apartment

 
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Hand-built Hardware

Artists desperately want to enhance their performances but don't want to add significant cost and setup time to already cramped changeover slots.

How do you provide a plug-n-play solution that sets up in seconds at any venue, and is new and exciting at every performance?

And how do you give enough creative control to artists without pulling too much of their focus from the performance?

Terrible Lights are the stunning but practical visual tools artists need to make lasting impressions on audiences at any performance in any space. They're currently in initial testing with artists, with an official release to be announced.

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Beets

Songwriting + Messages = Hits

 
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"We should jam sometime!"

— Musician you'll never jam with

 
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Collaboration made as easy as texting

Musicians are busy people. So it's no secret how impossible it is to actually get them to show up on time, sit down, write, and record tracks. So why not make that initial creation process easier and totally mobile? Enter Beets, the only Messages app for layering & looping audio without leaving a conversation. Just tap the tempo, record vocals, instruments, or found-sounds, and send to a friend. Pass it back and forth, add some layers, and a few texts later you're going platinum (ideally).

 
 
Download Friend's Beet

Download Beet

 
Tap Tempo + Record

Tap-tempo+Record

 
Send Beet to Friend

Send Beet